Is the death of print industry near? One of the unintended consequences of the growth of the internet in the past two decades has been its onslaught on the printing services industry. More readers and consumers of print now prefer their content to be rendered by various online channels, a trend that has seen many content providers embrace the internet enthusiastically. While this is true, printing still plays an important role in the dissemination of the information.
Print marketing is far from dead! The best marketing approach involves a hybrid of print and digital media. Print has shown its potential as a tool that can still be used to attract customers to your business. Not all your customers are online and some of those who are online still read printed materials. Used as a complementary marketing channel along with your digital channels, print has the potential to deliver incredible results.