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Benefits of Digital Printing

Remember when a print salesman sat you down and told you about all the benefits with “going digital” with your printing?  This may come as a little surprise but that conversation probably took place almost fifteen years ago.  Digital printing has come a long way since then. And all of those good ideas surrounding it from more than a decade ago have gotten even better. Take this little trip down memory lane and step into the future:

  • Just in time printing: You still have just about until the last-minute to get promotional items printed for trade shows, presentations, and other events. Digital is the perfect option if you need something turned around very fast. In 2013, the quality of digital printing is even better, the speeds are even faster and the substrate options have increased.
  • Just enough printing: To get a good price you no longer need to print 10,000 copies of anything. Print just 10 copies if that’s all you need to test market your product. Digital printing services can create the customized solutions your business needs. You can also keep your storage space clear of old marketing materials by ordering only as many as you need.
  • Highly customized marketing materials: These types of printing services have become even more flexible for professional marketers. Your local printing specialists can show you how you can use Variable Data Printing (VDP). This method allows for the customisation of individual graphics or text on a print by print basis. marketing message to pinpoint specific target markets and even individual high-value customers.
  • Online digital printing applications: remember that little thing called “the internet”? Up-to-date digital printers offer you more ways to access high quality digital printing options through full-service websites. Better printing companies offer you the full range of print services through an easy-to-use website, where you can order any type of print job—large or small.

Kodak- Printing Press

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