Bookmark design tips that mark the spot for creativity
Bookmarks are an often overlooked marketing tool, but make no mistake, bookmarks can prove to be highly effective way to attract new customers and get existing customers to come back for more. We’ve consulted with our marketing and design experts to give you a powerful collection of bookmark design tips and bookmark design ideas that mark the page for success.
Bookmark design tip #1: Bookmarks are supposed to catch your eye. Design yours to be even more eye-catching.
Take a look at antique bookmarks—many of these are classically designed works of art. Set your design standards high to create bookmarks that will impress readers and potential customers. Work with a graphic designer or freelance artist to get their bookmark design ideas that will have your product head and shoulders above the rest.
Bookmark design tip #2: Size and Layout are important.
Size can drive the layout. Layout can dictate the size. There aren’t any strict rules that govern the size or layout of bookmarks, but it would be wise to remember that you will need enough space to accommodate your design. Choose a size that provides enough white space and safe printing area to display your design.
Bookmark design tip #3: Bold colors make a statement.
Of all the bookmark design tips we can share, this might be the most important. Your color choices are critical, not just in the way they work with and promote your brand but also in the way that they appeal to your customers and prospects.
Bookmark design tip #4: Craft your text message to work with your design.
You have an important few words to use that will leave a lasting impression on your customers. Consider adding appropriate quotes or unique messages that will captured customer attention and make them think about your business. And don’t forget your website or business phone number!
Bookmark design tip #5: Out of time and ideas? Try a bookmark template.
You can save yourself time and money by using a free bookmark design template available online. Do an online search for bookmark templates and you’ll be surprised what you can find either for free or for very low cost. Of course, layout and size options will be limited so you will be best served by sticking to standard dimensions.