How To Use Bookmark Printing For Marketing Your Books
The world of publishing has moved forward since the old days of traditional book marketing when all you had to do was be in touch with a renowned publisher. There are many self-published authors today who are moving away from traditional marketing techniques to include some that are nothing short of the novel. One of the most innovative approaches has been bookmark printing for the sole purpose of marketing.
To use bookmark printing effectively, you need to begin with the design first. The more unique the design is, the likelier it is to attract the notice of would be readers and appeal to their tastes. If you are promoting a romantic novel for instance, consider having a rose shape cut and embossed at the end of the bookmark and you will have attained subtle attraction of the reader right away.
To make your bookmarks even more useful, leave the back side ready for taking notes or adding the reader's own views or favorite quotes. Considering that bookmarks are more noticeable if made from a glossy material, this can prove difficult to do. You can however solve the problem by asking the local online printing company for your bookmarks to use a special paper such as C1S cardstock which is only coated on one side.
Getting your bookmarks printed is however only the beginning of a process. To make sure that the promotional method is effective, you need to give them out to prospective readers. There are many avenues open for this including issuing your bookmarks at book fairs, on school visits and at trade shows you attend.
Bookmark printing is becoming an effective avenue for authors to market their books reliably. Many authors are realizing greater sales after raising interest with promotions done even before the book has been released to the market. Look up offers online and you will be surprised at the quality as well as the pricing.